Handmade by me
I started making my own skincare products about 15 years ago. Newly married and living in an old run down house in France, it was very much a forage-for-food, make-do and mend type of lifestyle as we struggled in a foreign country without regular income.
I’d always battled with my dry, irritated skin. Buying moisturisers that made my skin even drier. Costly products that made my skin worse – what was I thinking?! I had no money and my skin was screaming “help me!!”. So I looked in my kitchen and became creative. I initially turned to coconut oil, an affordable substitute for almost anything, slowly moving on to other oils such as olive, avocado, sweet almond. Pure, organic oils. So simple. And the revelation? My once problem-skin thanked me for it!
What are you rubbing in to your skin?
Over the years I have honed my skills and obsessed over ingredients. It became absolutely clear that the long lists of ingredients on mass produced products were doing me no favours.
I never returned to my old habits. My skin never felt so good and I vowed never again to rub a product in to my skin without fully understanding what was in it.
Now that we are firmly back on UK soil, I am slowly certifying my absolute favourites to share with you.
Why Choose Wild & Wilful?
I’m very fussy about what I rub in to my skin. First and foremost, ingredients matter. Your skin is the largest organ of your body and since it’s porous, it absorbs whatever you put on it. I like to be in control of what I put on my body by understanding every ingredient I use.
Creating the right product is a slow process of trial and error, experimentation and note taking. Like any recipe the tweaks can be subtle but make all the difference. Finding the right balance in a formulation doesn’t happen over night. Only the products I absolutely love make it to here.
Wild & Wilful is paraben free, sulphate free and cruelty free. Each product has been fully tested to be compliant with UK law, to safely and legally bring products to market.
Few Ingredients
An ingredients list that is simple and easily understood.
Each ingredient has been sourced for purity, ethics and quality.
100% Natural
There are no hidden surprises. Every ingredient is completely natural.
Certified organic ingredients are used wherever possible.
Handmade in small batches
A lot of care and attention has been taken over each product to ensure its quality.