Natural Skincare

Ingredients Matter

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Hello! My name is Imogen and I have been making natural and organic skin care products for over 15 years now. I care about what I rub in to my skin and obsess over ingredients.

The brand name Wild & Wilful was inspired by the children’s author Shirley Hughes who describes the wild and wilful wind in one of her poems. The feeling of being wild and free and determined – just like the wind, the waves, the rain, the plants..

Made Only From Natural Ingredients

It is important to me that ingredients are easy to identify and understand. They are carefully sourced and are of the highest quality.

Products are formulated without parabens, phthalates, synthetic materials or preservatives.

All scents are created naturally using organic essential oils.

Handmade in Small Batches

Small batches ensure that the time and care is taken to make each product the best it can be.



FREE – local delivery / pickup

FREE – on orders over £40

£3.00 for all other orders

UK only

My favourite skin loving Products

All products have been assessed and are fully compliant with all safety regulations.